PORN!!

It recently came to my attention that out of all my posts (which have an average of around 6 page views) the page with 300+ page views has a title containing the acronym WOW. The article was actually about the electrical goods company going into receivership, yet it has obviously been mistaken for the very popular online game World of Warcraft.

This is commonly used amongst the Youtube community, with channel owners using key words and evocative images to attract more views. Colloquially known as the "Rick-Roll"

In the advertising profession, there is a term for this. Search Engine Optimisation or SEO is the process where by marketing professionals associate their websites or product with certain words and phrases which work to enhance the product. This in turn increases traffic over their domain.

James Martin from Small Business Computing suggests that SEO is an integral part of any company's business strategy.

"For best results, your keywords should be part of a larger, on-going online marketing plan that takes into account your business’s branding, goals, and challenges as well as your customers’ needs, advised Martin Falle, CEO of SEO Research, a search engine marketing company. Also, pay attention to what your competitors are doing, in terms of optimizing their sites for the search engines."


In this digital age, SEO could provide a very useful means of advertising to this new breed of online shoppers and surfers.


By the way....shame on you for looking up porn.