Agenda Setting

As established in the lecture, there are four kinds of Agendas to be aware of. Being the Public Agenda, Policy Agenda, Corporate Agenda and the Agenda of the Media, with all four being interrelated. With Coleman, McCombs, Shaw and Weaver's definition in mind I would like to adopt a national point of view for this post. (I.e. What international news are we missing based on the agenda of the media?)

First of all, it is a given that media outlets have their own agendas. Whether it be a political allegiance, a patron of the outlet or monetary/legal agendas, news outlets will tell you what they want you to hear. I also believe there is another agenda that outlets tend to adopt. The National Agenda. A combination of he Public and Media agenda, the privileging of national stories is generally accepted in the respective nations.
However, for international news, sometimes the only means of seeing what has made the front page overseas is going to their online sites. This brings me back to my original point about us being excluded from news overseas.

An example of this can be taken from the ABC's 7pm news last week. Shocking news about neo-nazi riots at EURO2012 was sidelined over local news stories. In my opinion, stories of racial hate should supersede stories about Newman's scrapped parliamentary initiatives.

http://www.thesun.co.uk/sol/homepage/news/4004416/Race-hate-threat-to-England-fans.html

I can understand why local and national stories take priority over international news (much like Web 3.0) as local residents want to see news that will directly effect them (the Public Agenda). However I believe mainstream news outlets should have dedicated time for international news. After all, the world does not revolve around Australia.